Pay-per-click (PPC) marketing is actually advertising over the internet where in advertisers pay the publisher when their ad is clicked by the audience. It is also known as cost per click marketing. Basically, in PPC marketing your ads are shown on other websites and if the user clicks on it the advertiser has to pay fixed rate for each click.
Creating your account Exploring the AdWords account structure Organizing campaigns and ad groups Learning the interface.
Valuing keyword research Understanding keyword match types Using negative keywords Evaluating a keyword Using the Keyword Planner tool.
Creating a new campaign Targeting locations and languages Setting your bidding strategy and budget Setting your delivery and advanced settings Using ad extensions Using callout extensions NEW.
Writing effective text ads Creating a new ad group Working with additional ad groups Using bid adjustments Mobile Marketing Ads On Mobile Device.
Understanding the AdWords auction Understanding Quality Score Identifying Quality Score issues.
Defining conversions Using AdWords Conversion Tracking Installing Conversion Tracking code Using website call conversions NEW Linking Google Analytics to AdWords.
Measuring return on investment (ROI) Enabling and finding conversion metrics Using the Conversion Optimizer Testing your ads with split tests Understanding the balance between performance and volume.