SMO Courses (Social Media Optimization)

  SOCIAL MEDIA OPTIMIZATION (SMO) & SOCIAL MEDIA MARKETING (SMM) DURATION : 2 - 3 WEEKS | SMO FEES : RS 8,500/ What is Social Media Marketing? Social Media Marketing Course in Mumbai covers the Social Media Optimization (SMM), Facebook Marketing Training, Twitter marketing, how to promote your videos on Youtube, Linkedin advertisements. Basically the Social Media Marketing Course teaches you how to advertise, promote and manage your social media campaigns.The course covers all

Course Module

SMO : Social Media Optimization

1. Introduction to Social Media
2. Advantages Over Online Marketing
3. Social Media Strate.

Marketing On Facebook

1. Latest trends
2. Difference between Profiles, Places, Groups and Pages
3. Social media and communications strategy
4. Facebook Connect (Like, Share, Comment)
5. Facebook Pages (Creating, Managing, Retention)
6. Facebook Apps
7. Measuring and Monitoring
8. Sponsored Stories
9. Facebook Places and check-ins
10. Facebook credits
11. Remarketing Using Facebook

Marketing On Twitter

1. Introduction to Microblogging & Twitter
2. Twitter Demographics
3. Use for reputation, promotion, sales, conversing, listening, research
4. Who to follow
5. Tweeting (Responding to others, RT, HashTags, Direct Messages)
6. Tracking Code
7. Twitter Account Promotion
8. Searching tweets and users

Marketing On Slideshare

1. Set up your business account on Slideshare
2. Create slide that reflect your business
3. Engage with your audience
4. Promote Slides to share and Download

Instagram Marketing

1. Promote your business on Instagram
2. How to use Instagram for promotions
3. Setting up your business profile
4. Posting videos & pics on Instagram to build followers
5. Instagram Marketing Tips

Marketing On Pinterest

1. Why use Pinterest
2. Inbound marketing methodology
3. Pinterest Tools
4. Pinterest for Business
5. Set up your business account on Pinterest
6. Create boards that reflect your business
7. Engage with your audience
8. Integrate your website with your Pinterest account
9. Grow your following and influence on Pinterest
10. Get more traffic back to your site from Pinterest
11. Increase your leads and sales using Pinterest

SMO & SMM Courses: LinkedIn

1. Introduction to LinkedIn
2. Creating the right profile & settings
3. Increasing reach and visibility
4. LinkedIn Groups
5. Answers, events, messaging & testimonials
6. Creating Company Pages

SMO & SMM Courses: YouTube

1. Online video - content is king
2. Virals films and brand
3. Defining your goals, metrics and budgets
4. Social sharing, comments and reviews
5. Getting an audience
6. Creating and managing an account
7. Using Ads inside Videos
8. Promoting Youtube Videos

SMO & SMM Courses: Google+

1. Setting Social Objectives 
2. Social Strategies & Tactics for Google+ 
3. Integration with your site 
4. Promoting a Brand on Google+ 
5. URL Shortening Tools

Course Duration
Course Fees
Fees (US $)
$ 240